Digital marketing

Paid ads and profitable acquisition

A track for people who already sell and want to industrialise acquisition. Account structure, creative, testing, attribution and true profitability — we work on your own ad account, not on screenshots.

$497

Duration
8 weeks · 6 h per week
Next cohort
Next cohort : October 4, 2026
Format
Live cohort
6 seats left
6 seats left
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What you'll be able to do by the end

  • Structure an ad account that survives budget scaling
  • Produce and test creative in batches
  • Calculate reliable acquisition cost and break-even
  • Diagnose a campaign that is collapsing

Who this track is for

  • You already spend at least $300 a month on ads
  • You have a validated offer and regular sales
  • You want to hire or delegate your acquisition

Advanced

Course programme

  1. Module 1

    The economics of acquisition

    Margin, customer value, break-even: the numbers before the tools.

  2. Module 2

    Account architecture

    Campaigns, audiences and budgets organised to test fast and cleanly.

  3. Module 3

    Creative at scale

    Angles, hooks and 20 variants a week produced on a phone.

  4. Module 4

    Measurement and attribution

    Pixels, server-side tracking and an honest read of post-iOS data.

  5. Module 5

    Scaling budget

    Steps, audience saturation and managing ad fatigue.

  6. Module 6

    Delegating and hiring

    Dashboard, playbooks and a scorecard for evaluating a contractor.

Included in your enrolment

  • Two live sessions a week (teaching + workshop)
  • Personal feedback on every deliverable from a mentor
  • Lifetime access to replays and course updates
  • Every template: spreadsheets, scripts, contracts, checklists
  • Private group for your cohort and the alumni directory
  • Certificate of completion
Join this cohort · $497
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